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Minecraft is officially the best-selling video game of all time, with over 300 million copies sold. And until now, it has never had a formal affiliate program. That changes today.  The new program is built on impact.com's Creator and Performance partnership solutions, giving Minecraft the infrastructure to discover, recruit, and manage creator partnerships at scale, while tracking, attributing, and paying out in real time through a single global platform.

impact.com to power Minecraft’s first-ever affiliate program | Adtech Juice

impact.com to power Minecraft’s first-ever affiliate program

June 2, 2026
Minecraft is officially the best-selling video game of all time, with over 300 million copies sold. And until now, it has never had a formal affiliate program. That changes today with impact.com.
Cadent Launches AI-enabled Predictive Audience Builder

Cadent launches AI-enabled Predictive Audience Builder, giving advertisers direct control on how audiences are actually constructed

May 28, 2026
Just launched Predictive Audience Builder that lets media buyers directly select, exclude, and weight the actual predictive signals used to construct audiences, instead of relying on opaque pre-packaged segments.
When discovery leaves the page, what exactly are publishers selling? | Adtech Juice

When discovery leaves the page, what exactly are publishers selling?

May 20, 2026
We know that LLMs are reshaping how people discover information. Keith Weisberg, Partner and Head of Product & Technology at 3CV, asks a pressing question: if the work you created and funded never gets visited, how do you get paid for it?

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The open web's value problem — and who holds the solution | Adtech Juice

The open web's value problem — and who holds the solution

June 1, 2026
Loïc Sfiligoï, Co-founder and CSO at Pubstack, addresses a paradox that the whole industry faces – more volume, less value, in a growing market. So what can be done?
The AI era has an invisible problem. And nobody's talking about it | Adtech Juice

The AI era has an invisible problem. And nobody's talking about it

May 20, 2026
Every marketer Bob Walczak, CEO of MadConnect, speaks with is chasing the same vision of AI-driven agents that handle every campaign in real time. So why does it feel so far off?
When discovery leaves the page, what exactly are publishers selling? | Adtech Juice

When discovery leaves the page, what exactly are publishers selling?

May 20, 2026
We know that LLMs are reshaping how people discover information. Keith Weisberg, Partner and Head of Product & Technology at 3CV, asks a pressing question: if the work you created and funded never gets visited, how do you get paid for it?
AI can't intercept Aisle Seven | Adtech Juice

AI can't intercept Aisle Seven

May 7, 2026
Everyone in adtech is panicking about the same thing right now: AI agents are becoming the front door to commerce. But as Rajiv Khaneja, Investor, Entrepreneur and Founder at AdButler, reminds us, there's one place AI agents literally cannot go.
The biggest risk with AdCP is waiting to learn it | Adtech Juice

The biggest risk with AdCP is waiting to learn it

May 7, 2026
Torben Brodt, CTO at Affinity AI & Opinary, has watched the same pattern for two decades: the companies that wait for a new standard to "stabilize" before engaging are the ones that get left behind.
Your customers don't have short attention spans. Your ads just aren't worth watching | Adtech Juice

Your customers don't have short attention spans. Your ads just aren't worth watching.

May 7, 2026
National Geographic recently reported that the average attention span has collapsed from 2.5 minutes in 2003 to just 40 seconds today. But people can still pay attention, says Fabien Magalon, co-founder and CEO of xpln.ai.
More tools won't fix your data problem | Adtech Juice

More tools won't fix your data problem

May 5, 2026
The adtech industry has a stack addiction, says Juan Baron, Head of International and Global Accounts at Decentriq. And like most addictions, it feels like the only answer right up until it isn't.
For true sports fans, there is no off season | Adtech Juice

For true sports fans, there is no off season

April 24, 2026
For avid sports fans, there isn’t a true “offseason”, says Jen Oon, SVP of Sales at DAX US. The conversation doesn't stop; it just shifts. This is the audience advertisers keep overlooking. And sports podcasts are the medium best positioned to capture their attention.
Banner blindness is not a creative problem | Adtech Juice

Banner blindness is not a creative problem

April 23, 2026
Media planners have described banners as wallpaper: always there, rarely studied. Tomas Forsbäck, CEO and founder at Readpeak, deep dives into why visibility and attention are not the same thing, what makes good creative and what actually works.
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impact.com to power Minecraft’s first-ever affiliate program | Adtech Juice

impact.com to power Minecraft’s first-ever affiliate program

June 2, 2026
Minecraft is officially the best-selling video game of all time, with over 300 million copies sold. And until now, it has never had a formal affiliate program. That changes today with impact.com.
Cadent Launches AI-enabled Predictive Audience Builder

Cadent launches AI-enabled Predictive Audience Builder, giving advertisers direct control on how audiences are actually constructed

May 28, 2026
Just launched Predictive Audience Builder that lets media buyers directly select, exclude, and weight the actual predictive signals used to construct audiences, instead of relying on opaque pre-packaged segments.
impact.com accelerates Q1 momentum | Adtech Juice

impact.com accelerates Q1 momentum with platform innovation, Rakuten Alliance, and partnership economy expansion

May 20, 2026
The company now powers more than 2 million partnerships, collectively generating over $110 billion in annual gross merchandise value (GMV).
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Top Events at Cannes 2026 | Adtech Juice

The Top Events to Attend During Cannes Week

April 27, 2026
Discover the best Cannes adtech events to attend in 2026. From exclusive networking mixers to industry meet-ups, explore our top picks and access The Digital Voice™ Cannes Events Calendar to plan your week.

The Top Adtech Events to Attend in 2026

November 11, 2025
Discover the must-attend events in 2026 with The Digital Voice™’s expert guide. From global conferences to focused summits, explore our top picks and access our full industry event calendar for adtech professionals.
Avoiding AI Bias in Advertising: Ethical Strategies for Publishers 2025

What can advertisers do to avoid AI Bias in 2025?

October 23, 2025
Discover how publishers and advertisers can reduce AI bias in advertising with transparency, diverse data, human oversight and contextual targeting.
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